Upstart
Released 26 March, 2025
A sharp startup marketing theme for SaaS products that need a strong first impression.
Stella is built for SaaS products and startup teams that need to explain the product clearly, build trust fast, and keep the site looking modern across every page.
It is especially strong when the website needs product marketing pages, social proof, integration pages, hiring pages, and ongoing product updates in one theme.
Stella includes a solid page stack for product websites.
Stella works well because the page mix matches the normal SaaS buying flow.
Visitors can move from:
The changelog and integration pages also help reduce friction for product buyers who want proof that the tool is active and fits their workflow.
The source project includes:
{
"name": "Product",
"hasMegaMenu": true,
"menus": [
{
"name": "Explore",
"children": [
{ "name": "Features", "url": "/features/" },
{ "name": "Integrations", "url": "/integration/" }
]
}
]
}
That is useful for product sites that need room for features, docs-style pages, blog content, and support pages.
Stella keeps the main site controls in config files.
src/config/config.tomlsrc/config/menu.en.jsonsrc/config/menu.fr.jsonsrc/config/social.jsonsrc/config/fonts.json[settings]
stickyHeader = true
contactFormProvider = "formsubmit.co"
This makes it easier to change the navigation button, SEO defaults, forms, social links, and newsletter setup without rewriting templates.
Stella includes multilingual project structure, Markdown and MDX support, Shiki code highlighting, and optional table of contents settings.
If you want a single-language setup:
npm run remove-multilingual
If you want to rebuild multilingual content later:
npm run generate-multilingual-content
Stella supports:
formsubmit.coformspreenetlifyThat gives product teams a fast launch path and an easy switch later if the form workflow changes.
Stella is a practical SaaS theme because it already includes the pages that help product sites convert: features, pricing, proof, integrations, changelog, careers, and blog content.
It feels better suited to real product marketing than a theme that only ships with one homepage and a contact page.
For solo devs & founders
For freelancers, agencies & studios
For growing teams & enterprise
Released 26 March, 2025
A sharp startup marketing theme for SaaS products that need a strong first impression.