# Astro SaaS & Startup Themes

> Themes for selling a software product: features, pricing with plan tables, integrations, changelog and a clear sign-up or demo path. Upstart is the lean launch site, Stella the fuller B2B marketing site, Kivo is built for developer tools and APIs, and Finzo for finance products.

Canonical page: [https://getastrothemes.com/themes/saas/](https://getastrothemes.com/themes/saas/)

## Theme catalog

- [Finzo](https://getastrothemes.com/astro-themes/finzo.md): Finzo is best for fintech, banking, and payment products that need a product-led website with finance-friendly trust signals, feature pages, changelog support, and integration content.
- [Kivo](https://getastrothemes.com/astro-themes/kivo.md): Kivo is best for developer-facing SaaS products, such as cloud, API, AI and analytics tools, that need pricing, changelog, integrations and customer pages.
- [Stella](https://getastrothemes.com/astro-themes/stella.md): Stella is best for established SaaS products that need a more complete marketing site with integrations, changelog content, hiring pages, and enough depth to support growth beyond the first launch.
- [Taskly](https://getastrothemes.com/astro-themes/taskly.md): Taskly is best for task-management, project-planning and team-collaboration SaaS products that need pricing, integrations, solutions by team, a project template gallery and a help center.
- [Upstart](https://getastrothemes.com/astro-themes/upstart.md): Upstart is best for launch-stage SaaS teams that need a lighter marketing site with product pages, pricing, FAQ, integrations, and a fast path from first visit to demo or sign-up.

## Quick selection guide

- Launching an MVP fast: Upstart (Focused product pages, pricing, FAQ, one clear CTA)
- B2B product with a growing team: Stella (Integrations, changelog, careers, Figma file)
- API, AI, cloud or dev tool: Kivo (Code samples, docs landing, status and security pages, dark mode)
- Payments, banking or finance app: Finzo (Trust-first product framing, integrations, changelog)

## Selection checklist

- Start from your sign-up path. A pricing page with a plan comparison and an FAQ answers most pre-sale questions.
- If you ship often, pick a theme with a changelog. Kivo's changelog also publishes an RSS feed.
- Developer products need code samples, a docs landing page and dark mode. Most general SaaS themes skip these.
- Check the page count against your launch plan. Upstart has 15 pages, Kivo has 32. Unused pages are easy to delete, missing ones take days to build.

## Frequently asked questions

### What pages does an Astro SaaS theme need?

At minimum a homepage, features, pricing, FAQ, contact and a blog. Products that ship often also want a changelog and an integrations page. Every theme in this category includes pricing, blog and changelog pages.

### Should a startup pick a SaaS theme or a business theme?

Pick a SaaS theme if you sell a software product with plans and sign-ups. Pick a business theme if you sell services and the main goal is a booked call or a quote request.

### Which theme is best for a developer tool or API?

Kivo. It has four homepages for cloud, API, AI and analytics products, plus code samples, a docs landing page, a changelog with RSS, status and security pages, site search and light and dark mode.

### When should I choose Stella over Upstart?

Choose Stella when you need integration pages, hiring pages and more company content around the product. Upstart is the smaller page set for getting a launch site live quickly.

### Can I add docs to these themes?

Kivo ships a docs landing page. For full product documentation, most teams run a separate docs site such as Starlight on a subdomain and link to it from the theme's navigation.