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Themes for selling a software product: features, pricing with plan tables, integrations, changelog and a clear sign-up or demo path. Upstart is the lean launch site, Stella the fuller B2B marketing site, Kivo is built for developer tools and APIs, and Finzo for finance products.
| If you need | Prioritize | Strong starting point |
|---|---|---|
| Launching an MVP fast | Focused product pages, pricing, FAQ, one clear CTA | Upstart |
| B2B product with a growing team | Integrations, changelog, careers, Figma file | Stella |
| API, AI, cloud or dev tool | Code samples, docs landing, status and security pages, dark mode | Kivo |
| Payments, banking or finance app | Trust-first product framing, integrations, changelog | Finzo |
At minimum a homepage, features, pricing, FAQ, contact and a blog. Products that ship often also want a changelog and an integrations page. Every theme in this category includes pricing, blog and changelog pages.
Pick a SaaS theme if you sell a software product with plans and sign-ups. Pick a business theme if you sell services and the main goal is a booked call or a quote request.
Kivo. It has four homepages for cloud, API, AI and analytics products, plus code samples, a docs landing page, a changelog with RSS, status and security pages, site search and light and dark mode.
Choose Stella when you need integration pages, hiring pages and more company content around the product. Upstart is the smaller page set for getting a launch site live quickly.
Kivo ships a docs landing page. For full product documentation, most teams run a separate docs site such as Starlight on a subdomain and link to it from the theme's navigation.